2K Hires Popular Battle Royale Developer to Rescue Struggling Action Game Project Ethos
2K Games has appointed Ben Brinkman from Respawn Entertainment to oversee the studio crew at their internal studio, which is currently working on the anticipated over-the-shoulder roguelike extraction-shooter known as Project Ethos.
Leadership Shift Comes After Lukewarm Response
Brinkman takes on the role of studio head at 31st Union following the departure of former leader Michael Condrey, who was reportedly let go due to Project Ethos' lackluster initial reveal last fall.
On Wednesday, 2K president a key figure updated team members about this organizational change through an official communication, which highlighted that early feedback sessions had indicated the necessity for a clearer game identity.
The president noted that the developers is now reimagining Project Ethos with a renewed focus, aiming to satisfy community desires.
A Pattern of Strategic Acquisitions
The news follows a comparable action taken by the publisher in the summer, when they recruited an industry veteran from the Diablo team to assist with the beloved franchise development group.
Here is the complete text from the president's memo:
Team—
I understand you all just completed your meeting - I hope you’re as excited as I am with the recent updates. Previously I sent you all a update, I stated the following: “I am confident in this crew. You all are some of the most motivated and talented developers we have had the pleasure to work with - and we’re eager for that collaboration to continue.”
Given your hard work and adaptability, especially over the past twelve months, you consistently demonstrate that.
The player input from last autumn’s Project ETHOS playtest was revealing. It validated the promise of a roguelike shooter but indicated we still had improvements to make. It uncovered the necessity for a sharper vision.
It has been motivating to see how far you’ve progressed. You embraced the input to heart and reimagined the title with a refreshed direction - one that’s positioned to deliver on its promise to our players.
Our confidence in this project grows every day. To boost the incredible development you’ve made, It is a pleasure to welcome the new hire as the new Studio Head of 31st Union. After some time of talks, he comes aboard us on next week.
His leadership and expertise in the PVP shooter genre is vast, having dedicated the recent years creating and overseeing some of the most well-known franchises in the industry, for example the acclaimed shooter, and lately, Apex Legends.
Please join me in welcoming him in the coming days. We are all eager to keep seeing the evolution of the game in the months to come.
David
Background of the New Head
Brinkman presently holds the position of senior developer and head of production at the renowned studio for Apex Legends. Brinkman earlier worked at major gaming companies in diverse production roles on the iconic franchise games, and, earlier in his career, had periods at 2K and Electronic Arts.
Game Details and Concept
The upcoming game was unveiled in last year together with a public demo. At the time, the developers portrayed the game as a "no-cost, 3rd-person action-packed experience and an innovative step forward on the category."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to suit your personal playstyle," the official summary reads. "Face the competition with fresh skills, stakes, and challenges that shift every session. Will you safely extract with your collected items? Or take a risk, put it on the line, and pray your team can secure victory? The choice is in your hands."
Project Ethos does not have an announced debut schedule or consoles, but enthusiasts can look forward to additional details as creation continues.